EnviroKidz Organic Gorilla Munch Cereal
This breakfast cereal that I recently discovered in a quest to find food that my daughter can eat (she has several food allergies) features a picture of gorillas drawn on the front along with the a logo stating that "1% of sales donated to wildlife". I started to think if this had any potential to raise money for environmental groups. If my daughter eats 1 box of cereal each week of the year at $3 a box thats $156 for cereal each year. Now if they donate 1% of that to wildlife, "nature" gets $1.56 of that. Does this seem like a marketing scheme and not a fundraiser to anyone else? You can see what groups they are donating to at http://www.envirokidz.com/friends.htm.
The back of the box has a story about Kureba the gorilla and states that by buying and eating thier cereal that your saving the gorillas.
posted by Kent @ 8:01 PM
1 Comments:
What i bet they did also was add 1% to the price of the cereal. So they figured the cost, and added 1%, so technically it is most liekly not even costing them the 1.50. (My friend worked for a theater that was donating .25 for every combo meal to poor people or something, they just raised the price a quarter). Is it wrong, well if people see the benefeits in buying the cereal going to the benfeciaries than well its the consumer choice. Are the companies acting saintful, no. The question youve got to ask yourself is it worth paying the extra amount to this cause instead of buying the cheaper cereal and donating stuff by yourself. I say well its better than nothing, but id buy the cheap stuff and buy my kid a stuffed gorilla, they'd really like it better in the end.
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