EnviroKidz Organic Gorilla Munch Cereal
This breakfast cereal that I recently discovered in a quest to find food that my daughter can eat (she has several food allergies) features a picture of gorillas drawn on the front along with the a logo stating that "1% of sales donated to wildlife". I started to think if this had any potential to raise money for environmental groups. If my daughter eats 1 box of cereal each week of the year at $3 a box thats $156 for cereal each year. Now if they donate 1% of that to wildlife, "nature" gets $1.56 of that. Does this seem like a marketing scheme and not a fundraiser to anyone else? You can see what groups they are donating to at http://www.envirokidz.com/friends.htm.
The back of the box has a story about Kureba the gorilla and states that by buying and eating thier cereal that your saving the gorillas.